CRITERIUM
  • About
    • Capabilities
    • Approach
    • Leadership
    • Our Experience
  • WORK
    • Humboldt Creamery
    • J Vineyards
    • Mumm
    • Pylo
    • Kauai Coffee
    • Santana Row
  • Contact

About Us

Criterium Marketing offers marketing, branding and product development solutions with significant impact on revenue and brand value for companies in food, beverage, wine, home products, hospitality, technology and real estate development. We do this by using a network of specialists with senior level experience working for Fortune 500 level companies to small businesses.

Points of Distinction

  • Senior-level talent - Our core team members have at least 10 years of experience and handle all day to day activities and client contact
  • Honesty - We will give you candid, honest feedback, set and adhere to realistic goals and never over-promise and under-deliver
  • Understanding of technology - We have experience expanding consumer awareness and reinvigorated existing brand loyalty, using web-based marketing techniques and tools such as search engine optimization, social networking sites, smart phone app development, video sharing and blogging
  • Service and results - We want you to see us as an accessible, dependable part of your in-house team - and our results will speak for themselves

Services

With over 20 years of experience helping brands get ahead of the competition, we combine thoughtful business ideas, intelligent project management processes, and a mindset to exceed expectations using a complete range of consulting services.
Brand Development
  • Analysis and research coordination
  • Strategic positioning
  • Annual and long range brand and marketing plans
  • Product positioning
  • Brand launches
  • Brand extensions
  • Brand revitalizations
  • Brand and corporate identity
  • Naming and verbal branding

​Product Development
  • Trend and market analysis
  • Product strategy and planning
  • Vendor sourcing 
  • Product design management
​​
Growth Marketing 
  • Growth marketing strategies
  • Search Engine Marketing (SEM) programs
  • Search Engine Optimization (SEO) programs
  • Social media community management
  • Website and e-commerce creation and management
  • ​Video content development
Public Relations Management
  • PR agency negotiation and management
  • PR communications planning and execution
  • Trade and lifestyle PR strategies
  • Media outreach programs
  • Strategic partnerships
  • Event sponsorships
  • Product placement

Creative Services Management

  • ​Brand marks and logos
  • Copywriting and editing
  • Brand and corporate identity standards
  • Environmental graphics (signage, exhibits)
  • Retail identity and environments
  • Packaging development and design management
  • Print, web and outdoor advertising 
  • Print collateral 
  • Point of sale programs
  • Web site development
  • Video creation
General inquiries
hi@criteriummarketing.com

Press inquiries
press@criteriummarketing.com

​Phone
415.272.4454
  • Work
  • About
  • Contact
© 2022 Criterium Marketing. All rights reserved. Terms of Use. Privacy Policy.
  • About
    • Capabilities
    • Approach
    • Leadership
    • Our Experience
  • WORK
    • Humboldt Creamery
    • J Vineyards
    • Mumm
    • Pylo
    • Kauai Coffee
    • Santana Row
  • Contact