direct commerce
RELAUNCHING AN ICONIC ORGANIC BRAND
Challenge
Direct Commerce makes it easier for Fortune 1000 companies like The Home Depot, Merck & Company, and Bloomin’ Brands to do business by delivering intuitive, effective tools that automate supplier communities.
Their cloud-based solutions save companies millions, help work environments go paperless and are easy to deploy.
Members of our team were involved in the relaunch of the brand, including:
Their cloud-based solutions save companies millions, help work environments go paperless and are easy to deploy.
Members of our team were involved in the relaunch of the brand, including:
- Research and market analysis
- Brand strategy and positioning
- Naming and verbal branding
- Identity
- Business system updates
- Sales presentations
- Collateral
- Web site relaunch
- Office expansion
- Signage
Solution
Criterium was the lead agency in all of the marketing communications and interactive activities of the brand re-launch, including strategy, research, planning, public relations, sales support, retail promotion, print and web advertising, and the dynamic new web site at humboldtcreamery.com.
Criterium was also the producer of a new brand video that highlighted the unique attributes of the region that give their dairy products such high quality and great taste. In addition, Criterium developed a new brand ambassador program that culminated in the brand's successful launch at the annual Oyster Festival in Northern California.
