CRITERIUM
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    • Meet Our Core Team
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    • Humboldt Creamery
    • J Vineyards & Winery
    • Pylo Clothing Company
    • Kauai Coffee
    • Santana Row
    • Mumm Napa
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direct commerce

RELAUNCHING AN ICONIC ORGANIC BRAND

Challenge

Direct Commerce makes it easier for Fortune 1000 companies like The Home Depot, Merck & Company, and Bloomin’ Brands to do business by delivering intuitive, effective tools that automate supplier communities.

Their cloud-based solutions save companies millions, help work environments go paperless and are easy to deploy.

Members of our team were involved in the relaunch of the brand, including:

  • Research and market analysis
  • Brand strategy and positioning
  • Naming and verbal branding
  • Identity
  • Business system updates
  • Sales presentations
  • Collateral
  • Web site relaunch
  • Office expansion
  • Signage

Solution

Criterium was the lead agency in all of the marketing communications and interactive activities of the brand re-launch, including strategy, research, planning, public relations, sales support, retail promotion, print and web advertising, and the dynamic new web site at humboldtcreamery.com.
​Criterium was also the producer of a new brand video that highlighted the unique attributes of the region that give their dairy products such high quality and great taste. In addition, Criterium developed a new brand ambassador program that culminated in the brand's successful launch at the annual Oyster Festival in Northern California. 

Results

The new marketing programs helped Humboldt Creamery successfully sell in their products into Walmart, Sam's Club, Costco and Whole Foods and the digital, print and promotional support materials continue to support sales throughout the U.S.
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  • About
    • Who We Are
    • Meet Our Core Team
    • Experience
    • Services
    • Approach
    • Our Name
  • Work
    • Humboldt Creamery
    • J Vineyards & Winery
    • Pylo Clothing Company
    • Kauai Coffee
    • Santana Row
    • Mumm Napa
  • Contact