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Members of our team were involved in the relaunch of the brand, including:
Research and market analysis
Brand strategy and positioning
Naming and verbal branding
Business system updates
Web site relaunch
Criterium was the lead agency in all of the marketing communications and interactive activities of the brand re-launch, including strategy, research, planning, public relations, sales support, retail promotion, print and web advertising, and the dynamic new web site at humboldtcreamery.com.
Criterium was also the producer of a new brand video that highlighted the unique attributes of the region that give their dairy products such high quality and great taste. In addition, Criterium developed a new brand ambassador program that culminated in the brand's successful launch at the annual Oyster Festival in Northern California.
The new marketing programs helped Humboldt Creamery successfully sell in their products into Walmart, Sam's Club, Costco and Whole Foods and the digital, print and promotional support materials continue to support sales throughout the U.S.